Tuesday, July 28, 2009

Designer, Brand Thyself!

I finally got a custom header put together for this blog. Truthfully I didn't mind the "generic" Blogger layout at all. I like what they came up with a lot, and it was no chore for me to keep my musings under their very well-designed header while I figured what I should do on my own. It's much easier for me to design a look for someone else than it is myself. My sis can probably relate; it's similar to her hiring a professional organizer to help her clear the clutter. Hire someone who isn't ATTACHED, who can just get the darned job done. I'm much too aware of the huge list of fonts on my system and I want to try each one. Does it REALLY express what I want to say? Do I want to wear that as a brand, all the time? This process becomes a great exercise in learning empathy for my own clients.

The font I used this time is an old one, Lubalin Graph. It's not what I was planning to use at all; I was planning more of a hand-made font, maybe a very-slightly-funky sans serif. This one I just tried out and it sat there properly. For now. It may change. Right now it's just a header, I'm not calling it my brand.

The art is a painting I did called "Bright People." It's in oil, which is not a medium I use now (too messy!); I just really like the imagery here. What are those colorful people talking about? Why is everyone else blandly staring off in another direction? I would hope to be one of those bright people.

Now if I can just find a type face I feel that way about.