Tuesday, August 30, 2011

To DIY or Not To DIY, that is the question.

My sister Nancy makes a valid point in her comment to my last post ... it's not appropriate to restrict graphic software to use only by industry professionals. Not in this day and age of do-it-yourself everything. I have mixed thoughts about this trend.



I like very much that there are tools available independent artists like Felicia Day and Projected Twin to bypass the big studio entertainment business blockades. They can create and distribute their own creative work, gather their own audience, and stay in direct contact with them at the same time. The tools are getting more sophisticated, and while "The Guild" may never have the special effects of a Speilberg blockbuster... it doesn't need to. It's great and it's out there, and it's not by Paramount or 20th Century Fox or Tristar. Yay all over that.



On a smaller scale, there's a self-checkout at the library, and at the grocery store, and of course the gas station... do your own taxes online... ok, still good...



How about going to WebMD to self-diagnose? How about going to one of these online trading sites to pick some investments? There are lines drawn for things that can affect your health, like purchasing certain medications, but there are many other things that you get to do all by your own little ole self, whether you are able to make wise and informed choices or not. Granted, you're not going to lose your savings or your health if you choose to create a jpg when you really need a gif; I'm just wondering at what point it becomes more problematic than convenient to do it all yourself?



Yes, this is an extremely silly comparison. I bring it up as two points on a wider scale. Maybe there should be a scale of 1 to 10, where sewing on your own button is a 1 and doing your own appendectomy is a 10.

Thursday, August 18, 2011

Acronym Soup

I've learned to dread the phrase "Can you send me my logo?" Years ago, that just meant sending a sheet printed logos in different sizes. Easy. Now it's this whole ordeal requiring a full-blown inquisition... what format do you want? ("Oh, I don't know...") OK, how will it be used? Is it being printed? Digital or offset? ("huh?") Somehow I have to extract a bunch of technical info from a non-technical person in order to know whether to make an rgb.jpg or a cmyk.pdf or a spot color .ai or an indexed .gif. If I just send them whatever I have on file, I inevitably get the phone call saying that wasn't what they needed... can I send it another way.... no, that wasn't it... could I just talk directly to their printer/web designer/engraver/sign maker and see what it is they need...

My opinion: The proliferation of desktop publishing software to the general public has been a wretched development. I almost think you should have to be licensed before you are allowed to handle these bytes of data. And Word should have some kind of a warning label. "You probably can't use this software for what you are planning to do."